The Web Sites Reviewed







The Sites Reviewed

The business model is building the web site for advertising.
The sites:

http://www.bombsite.com Bomb Magazine
http://www.things-to-do.com/b&b/getaways  b&b's
http://www.housernet.net personal home page directory
http://www.word.com  literary magazine 
http://www.dchurch.com  its a personality..someones story
http://www.virtualfilm.com/i_line  coop filmmakers & fans
http://www.foodstop.com

The Judges Are:

Laura Berland LauraBerland@mcimail.com Laura Berland is Executive Vice President of ORB Communications & Marketing, an interactive advertising and content company with clients such as AT&T, 777-Film, and NYNEX's Big Yellow. Previously, she was head of content partnerships for the News Corp/MCI Internet Venture. Laura spent five years at MCI on new business development and marketing of new media intiatives such as internetMCI, marketplaceMCI, and networkMCI Business. She began her career at Compuserve, and did a ten year stint in research and consulting, rising to Vice President at LINK/IDC. Sean Finnegan SFinnega@zenithm@attmail.com Sean Finnegan is a supervisor in Non-Traditional Media at Zenith Media, the Cordiant Media Buying arm to Saatchi & Saatchi and Bates. Sean started working in the New Media field at Foote, Cone & Belding on AT&T, working with Modem Media in Westport, CT. However, last April he moved to Zenith Media to work full-time in the Interactive arena on accounts such as Bell Atlantic, Reynold Metals, General Mills, Prodigy and HP. He along with Greg Smith also consult existing and potential clients as to the status of the Internet and it's Marketing potential. Steve Klein SKlein@KB.com Steve Klein is Managing Partner and Director of Media and Interactive Services at Kirshenbaum Bond & Partners. Been with the company for 7+ years. Grew up on the media side of advertising at Grey Advertising for 5 years. 2 Years as VP, Dir. of Strategic Development at Scali, McCabe, Sloves. Quit the ad/media biz to work in the film business for a year. Consulted to magazines in the media research and sales areas. Came to kb&p to re-invent the agency media department with a clean slate: there was no one there in media. Personal: a farmer. Greg.Schwartz@ny.ddbn.com Greg Schwartz is International media planner at DDB/Needham with primary focus on technology accounts, including Digital Equipment, coordinating all DEC online efforts. Formerly media planner at Kirschenbaum Bond & Partners handling Snapple and Citibank. Also a principal in Star Consulting which assists websites in developing business models.

| Biz Sig Home Page | | Q&A | | Prior Meetings | | Email | | Case Studies |

 Last Update: 8/14//96 
Site Creation by: Harold Ohrbach


[Advertising] [Business] [Digital Imaging & Graphics] [Interface + Design] [NetLaw] [Radio] [Volunteer]


Back to WWWAC Home Page