The Web Sites Reviewed
The Sites Reviewed
The business model is building the web site for advertising.
The sites:
http://www.bombsite.com Bomb Magazine
http://www.things-to-do.com/b&b/getaways b&b's
http://www.housernet.net personal home page directory
http://www.word.com literary magazine
http://www.dchurch.com its a personality..someones story
http://www.virtualfilm.com/i_line coop filmmakers & fans
http://www.foodstop.com
The Judges Are:
Laura Berland
LauraBerland@mcimail.com
Laura Berland is Executive Vice President of ORB Communications & Marketing,
an interactive advertising and content company with clients such as AT&T,
777-Film, and NYNEX's Big Yellow. Previously, she was head of content
partnerships for the News Corp/MCI Internet Venture. Laura spent five years
at MCI on new business development and marketing of new media intiatives
such as internetMCI, marketplaceMCI, and networkMCI Business. She began her
career at Compuserve, and did a ten year stint in research and consulting,
rising to Vice President at
LINK/IDC.
Sean Finnegan
SFinnega@zenithm@attmail.com
Sean Finnegan is a supervisor in Non-Traditional Media at Zenith Media, the
Cordiant Media Buying arm to Saatchi & Saatchi and Bates. Sean started working
in the New Media field at Foote, Cone & Belding on AT&T, working with Modem
Media in Westport, CT. However, last April he moved to Zenith Media to work
full-time in the Interactive arena on accounts such as Bell Atlantic, Reynold
Metals, General Mills, Prodigy and HP. He along with Greg Smith also consult
existing and potential clients as to the status of the Internet and it's
Marketing potential.
Steve Klein
SKlein@KB.com
Steve Klein is Managing Partner and Director of Media and Interactive
Services at Kirshenbaum
Bond & Partners. Been with the company for 7+ years.
Grew up on the media side of advertising at Grey Advertising for 5 years. 2
Years as VP, Dir. of Strategic Development at Scali, McCabe, Sloves. Quit
the ad/media biz to work in the film business for a year. Consulted to
magazines in the media research and sales areas. Came to kb&p to re-invent
the agency media department with a clean slate: there was no one there in
media. Personal: a farmer.
Greg.Schwartz@ny.ddbn.com
Greg Schwartz is International media planner at DDB/Needham with primary
focus on technology accounts, including Digital Equipment, coordinating all
DEC online efforts. Formerly media planner at Kirschenbaum Bond & Partners
handling Snapple and Citibank. Also a principal in Star Consulting which
assists websites in developing business models.
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