After a summer hiatus, I am happy to announce that it is time to start the
WWWAC Advertising Special Interest Group Meetings/Discussions again.
Normally we meet on the last Wednesday of the month but due to the Jewish
Holidays, Speaker schedule conflicts and Thanksgiving, we will be adhering
to the dates below for meetings for the fall "semester".
For those of you new to the list WWWAC-AD meetings are once monthly
discussion groups that usually have or more guest speakers discuss or
present information about particular topic of interest to the online
advertising industry. A group discussion with Q&A for the guest
discussion leaders usually follows the initial presentation. Everyone is
welcome to attend and it is free!
Our speakers are not paid and I ask everyone who comes to the meetings to
be as prompt as humanly possible. This helps the speakers and everyone
else.
RSVP is appreciated but not necessary for admittance--it helps me know
how many chairs we need etc.
The next three meetings of the WWWAC-AD SIG (Advertising Special Interest
Group) will take place on the following dates:
(get your Palm Pilots out now please)
Wednesday, November 4th:
Topic: Affiliate Networks
How Publishers and Advertisers Can Make Money Utilizing Affiliate Networks.
Affiliate Networks have been around since the early days of the web but are
now coming into the spotlight as a way online publishers can earn
incremental revenue streams by either utilizing unsold banner space on their
website or by allocating specific real estate on their website for affiliate
programs. Affiliate programs allow webs sites to earn money either on a cost
per lead, cost per sale, or sometimes a cost per click basis and can be very
successful for both advertisers and publishers alike when used properly.
We will learn how publishers can make the best use of affiliate networks on
their site as well as how e-commerce oriented advertisers can use affiliate
networks to increase their sales and generate new leads.
Our guest speakers will be representatives from
-Spree.com
-Refer-it.com
-CD-Universe
-Barnes and Noble
We will also learn:
What is an Affiliate Program? Are there Different Types?
Are there certain types of websites that are better suited to take advantage
of affiliate programs?
What is the role of an ad agency in exploring and planning affiliate
programs for the clients?
What is the responsibility of a website when they are part of an affiliate
program? Can websites be part of two affiliate programs?
How is compensation paid?
Is there a way to project how much money sites can make from an affiliate
program?
What are the top 3-5 things a site needs to know before joining an affiliate
program.
How difficult is it to get an affiliate program in place? What are the main
challenges and things to look out for?
Who should attend this get together:
-Online publishers who want to effectively utilize their unsold banner space
or earn incremental revenues
-Anyone interested in ecommerce on the web
-Ad agency people whose clients are e-commerce based
-Sales people who want to learn another side of the web advertising and
commerce business
Wednesday, December 2nd
(The last Weds of November is the day before Thanksgiving--so no meeting)
Topic: The Right Way to Advertise to Children and Kids on the Web
Details: The state of the children's advertising market will be
discussed with representatives of some of the web's leading children's
online publishers as well as a media planner from an interactive ad agency
that specializes in reaching kids on the web.
The location and time for all WWWAC-AD Meetings are:
Location: DoubleClick
41 Madison Avenue @26th Street
Conference Room in Lower Lobby
(signs will be posted to lead you there)
Time: 6:30PM sharp Duration: Meetings usually last until 8PM
Note: The conference room is not blessed with the best ventilation
system after 630PM. Try not to wear anything warm or constricting.
DoubleClick provides soda, juices etc for your convenience.
Leonardo Bilello
Senior Account Executive, DoubleClick
WWWAC AD SIG Leader
Find out more about the WWWAC ad-SIG at http://wwwac.org/sigs/advert.html
Want to know the latest about Internet Advertising? Get on the ad-SIG
Subscribe to the WWWAC-AD SIG Mailing List
To subscribe, send e-mail to listproc@legion.echonyc.com
with "subscribe WWWAC-AD [full name]" in the body of the message
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